Description

Who We Are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 16 casinos across 11 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. It shares trade on the New York Stock Exchange under the ticker symbol "BALY".

Well, What About The Team?

Bally’s Interactive is looking for an Acquisition Campaign Executive to join our North America Performance Marketing team to deliver against our growth objectives. In this role the focus will be to lead and execute cross-sell marketing strategies for activating Retail audiences derived from owned and earned channels. The primary purpose is to drive customer acquisition through the implementation of data-driven marketing campaigns. This position involves meticulous planning, effective audience segmentation, and strategic content development to convert leads into depositing customers. The Acquisition Campaign Executive will be responsible for documenting and optimizing cross-sell marketing processes, analyzing campaign performance, and continuously improving operational efficiency.

So, What Will You Be Doing?

Primarily responsible for the day-to-day setup and management of cross-sell campaigns:

• Planning of cross-sell marketing campaigns between our databases and states of operation.
• Briefing and managing the content and offers used across the active campaigns.
• Fostering and maintaining relationships with the Retail and Interactive stakeholders and marketing teams.
• Developing optimization testing and insights across our campaigns based on audience data and behavior.
• Keeping up to date with print and digital marketing best practices to ensure a standard of excellence is kept.

Assist in management of partnership marketing campaigns:

• Creating design briefs that are aligned with our brand strategies and our performance goals for use in campaigns.
• Ensuring promotions are up-to-date, accurate and messaging is consistent throughout campaigns.
• Understanding different sports markets to ensure relevant offers and messaging are applied.

And What Are We Looking For?

• Have 1-2 years experience in performance marketing.
• Possess proven track record in an operational acquisition marketing role with a focus on audience activation.
• Display positive and proactive attitude, always intent on improving performance and driving growth in campaigns.
• Be organized, logical and analytical- you should be capable of turning statistics into actionable insights.
• Be intuitive learner of new platforms and analysis tools.
• Numerate with excellent attention to detail in both budget management and campaign execution.
• Have experience with A/B testing and optimization of campaigns.
• Showcase project management skills, capable of handling multiple campaigns and deadlines.
• Demonstrate attention to detail and ability to maintain high-quality standards in content and delivery.
• Show familiarity with CRM systems and customer data management.
• Have knowledge of email deliverability best practices and anti-spam regulations.
• Have excellent communication and collaboration skills.

This Is What You'll Get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

• Annual vacation
• Annual bonus
• RRSP program
• Health insurance
• Wellness allowance
• Home office allowance

Dna / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are

Always Ready

to embrace change, adapt, and do what it takes to delight our customers. We believe that

You Make The Difference

, which is what gives our players the best experience and keeps them coming back. We are

All One Team

, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are

Learning Every Day

by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we

Love To Lead

by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

Salary Range $65,000 $75,000 Cad

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