Job Purpose:

The Executive Director of Casino Marketing directly oversees all functions of the Casino Marketing Department in order to insure maximum positive results and impact the effectiveness of the enterprise. This position is responsible for all marketing campaigns, advertising, promotions, special events, player’s club services, and public relations. This executive develops, implements and monitors strategic plans to successfully reach annual short-term goals and long-term marketing plans. As a senior level executive, this position is directly responsible for developing, implementing, and monitoring all casino marketing department activities and budgets. 

QUALIFICATIONS: (Include equipment knowledge/use)

Required:

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university; MBA preferred or five years combination of Director/Executive Director Experience.
• Must be proficient in Microsoft applications (Excel, Access, Word, Power Point)
• Five years progressively more challenging casino marketing experience in a manager role.
• An emphasis on database marketing and marketing analytics
• Prior experience in overseeing Direct Marketing function
• Prior experience in advertising and marketing campaigns including social and digital marketing
• Ability to understand and analyze Budget & P&L Statements
• Proven managerial and critical thinking skills required
• Must possess excellent employee relations skills
• Good oral and written communication skills, must be fluent and literate in English
• Ability to respond calmly and make rational decisions when required
• Must be able to listen and respond to visual and aural cues
• Must be able to tolerate areas containing second hand smoke, varying noise and temperature levels, illumination, vibration, crowds, and air quality
• Ability to measure goals and objectives as defined on annual Performance appraisal
• Financial results that meet or exceed budget expectations for revenue generation and cost control.
• Compliance with all regulatory, governmental, and safety requirements
• Effective labor management including efficient scheduling based on guest traffic patterns and overtime within property guidelines
• Ability to develop a team to include completion of all required training and knowledge of all policies and procedures relating to their positions
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

LICENSE REQUIREMENTS:

• Washington State Gaming and Tribal Gaming License required.(Class III)
• Valid Drivers License (required travel at times)

ESSENTIAL JOB FUNCTIONS:

• Assumes overall direction and responsibilities for the department.
• Directs the development and growth of the player’s club.
• Responsible for special events.
• Maintains and reports quarterly review of regulations and budgetary compliance.
• Coordinates with operational departments to ensure appropriate and timely promotions.
• Conducts regular training of staff with an emphasis on developing Quinault nation members.
• Develops annual budgets.
• Maintains website and social media program.
• Develops an effective direct mail program.
• Develops promotional activities for QBRC to increase revenue opportunities.
• Create and arrange marketing displays, internal signage, and all forms of media and advertising
• Maintains involvement with tribes, the local community, and professional organizations.
• Designs collateral material.
• Conducts a review and analysis of each promotion and special events reporting the impact and effectiveness of the marketing programs (ROI).
• Interview, hire, schedule, develop, train, discipline, council, and evaluate subordinate team members.
• Continuously and incrementally increases the data base and ‘drives the headcount’ with progressive and cost effective marketing programs.
• Provides an exception model and methodologies for resort and casino guest service standards of excellence.
• Perform all other task as assigned and in support of the enterprise..

Reports To: CEO/GM

Supervises: Marketing Manager, Creative Coordinator, Digital Marketing Coordinator

SUPERVISORY RESPONSIBILITIES:

• Marketing Team Members & Player Development Team Members.
• To oversee the departmental budget, reports, employees, schedules of the employees and marketing strategies.
• Builds an effective team and leads by example.

PHYSICAL/MENTAL REQUIREMENTS: (*Constantly, Frequently, Occasionally)

While performing these job duties, the employee is regularly required to:

• Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

ACCESS TO SENSITIVE AREAS

• Marketing data base
• Computer tracking system
• Key/access marketing and Casino Services
• Player loyalty system
• Must maintain the HIGEST level of confidentiality regarding all marketing administration and proprietary information. The release of trade material, guest data, or any confidential data shall result in immediate action being taken by the Director of Marketing to ensure the enterprise is properly protected.

WORKING CONDITIONS:

• Work is performed indoors in a thermostatically-controlled office environment with occasional outdoor work being performed;
• Exposure to various chemicals used in maintenance of property;
• Usually works in a moderate to loud noise level environment when on the casino floor
• Close space while working with others
• Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions
• Work is performed in a professional, fast paced, customer service environment
• Must be able to de-escalate guest service issues and have the ability to act and react in the best interest of QBRC while maintaining a professional image.

The list of duties and responsibilities, requirements and licenses is not meant to be exhaustive. Management reserves the right to revise the position description and to require that other tasks be performed when the circumstances of the position change. 

Should an applicant or employee request special consideration for any particular reason, such as reasonable accommodation for a disability, the Supervisor or Manager should contact the Human Resources Director. At this time, the Supervisor or Manager should be able to describe, in detail, to the Human Resources Director, the Essential Functions of the job involved in the request.

Job functions are subject to possible modification to reasonably accommodate management changes and requests. This job description in no way states or implies that these are the only tasks to be performed by the employee occupying this position. Employees will be required to follow any job-related tasks requested by their supervisor.