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Marketing Manager

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Summary

Marketing Promotions Manager

Summary Description

The Marketing Promotions Manager is responsible for the development, planning and successful implementation of casino promotional actives and events.

ESSENTIAL JOB FUNCTIONS/DUTIES:  Essential duties and tasks that must be performed with or without reasonable accommodation.

  • Practices, supports, and maintains the Mission, Vision and Values of WarHorse Gaming, Lincoln.
  • Creates, implements and executes promotions (immediate, short and long range) to ensure profit growth so that the property retains existing customers and acquires new customers, in accordance with the property marketing plan.
  • Develops canned instantaneous promotions with collateral support via all media/communication options that can be implemented.
  • Communicates and works with other departments to determine criteria / standard procedures for promotion and event planning.
  • Ensures that promotions are creative, bring energy to the property, and adhere to all regulations.
  • Creates reporting and measurement of promotions to ensure they meet or exceed expectations for play, driving covers, or hotel occupancy (where applicable).
  • Writes the rules, processes & policies for promotions and events under the guidance of the Marketing leadership team and in accordance with the Company’s guidelines, rules and regulations.
  • Executes promotions and events inside the Company with duties including but not limited to assisting patrons participating in promotions, completing the necessary paperwork for prizes and awards, checking in guests for marketing functions, and assisting patrons with the redemption process for gifts and other giveaways.
  • Partners with Database Administrator to prepare financial pro forma projections of expected profitability for proposed promotions and reviews the results of past promotions and events. Makes recommendations for the feasibility of repeating or modifying those promotions.
  • Partners with the Player Development and Advertising teams to develop theme, format and budget specifications for specific promotions.
  • Coordinates and acts as master of ceremonies for promotions and special events related to the casino.
  • Ensures collateral, signage, decorations, and other materials for promotions and events are displayed prior to and recovered at the end of each project, promotion or event.
  • Determines staffing needs and ensures proper work schedules necessary to implement promotions.
  • Facilitates and ensures that performance reviews of all team members within department are complete on a yearly basis.
  • Completes required paperwork and reporting for contest winners including winners’ releases and IRS 1099 forms.
  • Handles special assignments from Director of Marketing Operations.
  • Distributes promotional materials throughout casino and local area.
  • Ensures all functions and promotions are compliant with the state regulatory statutes, licensing bodies and other key regulators.
  • Designs large scale events, manage multiple budgets and be well versed with the department’s P & L.
  • Maintains and balances annual budget.
  • Performs other tasks as assigned.

    JOB SPECIFICATIONS:Education, experience, skills required, equipment used.

  • Bachelor’s Degree in marketing, hospitality management, business administration or related major; or equivalent experience preferred.
  • Five (5) years’ marketing experience in a major casino or resort environment with a proven track record of increase revenues, with three (3) years in a supervisory capacity preferred.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Proficient with Microsoft Office Suite or related software.
  • Prior casino gaming experience preferred.
  • Prior experience in cash handling, marketing and sales preferred.
    Core Competencies
  • Leadership & Navigation
  • Communication
  • Analytical and Critical Thinking
  • Relationship-Building
  • Teamwork Orientation.
  • Engagement.
  • Problem Solving/Analysis
  • Business Acumen
  • Flexibility
  • Trust/Integrity
  • Guest Focus
  • Initiative
  • Decision Making
  • Stress Management/Composure
    Benefits
  • Federal Employees Medical Coverage
  • Full Insurance Coverage offerings
  • 401K with Day 1 Vesting & Company Match
  • Quarterly Incentive Program
  • Vacation, Holiday & Sick Days
  • Discounted Meal Program
    Travel Requirements

    Travel is not required for this position

    Work Hours

    Due to the unpredictable nature of the hospitality/entertainment industry, Team members must be able to work varying-schedules to reflect the business needs of the property.

    Certification Requirements

    Is this position responsible for selling, serving or distributing alcoholic beverages or do they have comp authority? Yes

    Gaming License Required? Ability to secure and maintain NE Gaming License.

    Other Certifications? N/A

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

    Ho-Chunk, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. However, preference may be extended to persons of Indian descent in accordance with applicable laws.

    Physical Requirements Assessment

    Rating Scale

    0 – Not Applicable to This Position

    1 – Normal: Conditions Similar to Everyday Life

    2 – Above Average: Beyond Normal Levels

    3 – Extreme: Extraordinary Levels

    Critical Job Elements: For the questions that follow, use the rating scale above to describe the job.

    Work Environment

    2 Accessibility of all worksites required for the position

    1 Exposure to weather and temperature extremes

    1 Exposure to darkness

    1 Exposure to cramped spaces

    1 Exposure to loud noises

    1 Exposure to chemicals and fumes

    1 Exposure to dust

    1 Exposure to heights

    1 Exposure to work safety hazards

    2 Exposure to secondhand smoke

    2 Amount of overtime/extended work hours required

    Physical Effort

    1 Physical mobility: movement from place to place on the job, considering distance and speed

    1 Physical agility: ability to maneuver body while in place

    1 Ability to lift up to 50 lbs

    2 Physical strength to handle routine office materials and tools

    1 Dexterity of hands and fingers

    1 Dexterity of feet

    1 Physical balance: ability to maintain balance and physical control

    1 Coordination: including eye/hand, hand/foot, etc.

    1 Endurance: prolonged physical activity with limited opportunity to rest

    Mental Effort

    2 Concentration/intensity: prolonged mental effort with limited opportunity for breaks

    2 Memory, considering the amount and type of information

    2 Complexity of decision making

    2 Time pressure of decision making

    2 Analytical thinking

    2 Conceptual thinking

    2 Ability to compute math calculations

    Communication

    2 Fluency in English

    0 Fluency in another language

    2 Verbal communication

    2 Written communication

    2 Non-verbal communication

    Sensory Abilities

    2 Ability to see

    2 Ability to distinguish colors

    2 Ability to hear

    2 Ability to smell

    2 Ability to taste

    2 Sense of touch

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    WarHorse Gaming Omaha

    6303 Q Street

    Omaha, NE 68117

    Casino
    Managed By WarHorse Gaming, LLC

    WarHorse Gaming Omaha

    WarHorse Gaming is a division of Ho-Chunk, Inc., the award-winning economic development corporation of the Winnebago Tribe of Nebraska. WarHorse Gaming operates the WarHorse Casino in Lincoln (now open) as well as the WarHorse Casino, in Omaha. Click here for our latest news!

    Both are in partnership with the Nebraska Horsemen’s Benevolent and Protective Association (HBPA). WarHorse Gaming will also operate WarHorse Casino in South Sioux City (opening TBD).

    WarHorse Sportsbook Omaha currently features simulcast racing, and in-person sports betting.

    WarHorse Omaha is excited to share our latest construction updates! Our high-end casino currently features over 400 slot machines, simulcast racing, and in-person sports betting. Our future casino will offer over 1,100 slots and nearly 30 table games.

    Our restaurant provides a quick service menu which includes burgers, chicken, wraps, breakfast items and other apps & finger foods.  We also feature a full-service bar. Non-alcoholic drinks are complimentary.

    We provide over 400 parking spots onsite, and a shuttle circling the lot to take customers from their car to and from the casino.