Description

The Director of Marketing plays a key role in developing and executing marketing strategies for Derby City Gaming & Hotel and Derby City Downtown. 

This position focuses on campaign planning, creative development, marketing process management, and advertising. 

The Director collaborates with internal teams and external vendors to drive promotions, events, and advertising initiatives while managing budgets and ensuring timely execution of marketing projects.

KEY RESPONSIBILITIES

• Campaign management:
  • Assist in developing comprehensive marketing plans, including advertising, database marketing, promotions, and collateral.
  • Implement and manage marketing campaigns, ensuring timely execution and stakeholder alignment.
  • Develop and oversee omnichannel communication strategies across direct mail, email, social media, and advertising.
  • Provide strategic guidance to CRM teams to optimize customer segmentation and engagement.
  • Review and approve marketing job exposure, counts, and segmentation strategies.
• Creative development:
  • Lead the development of creative assets for advertising, direct mail, email, social media, and property collateral.
  • Manage relationships with third-party vendors to execute creative projects.
  • Oversee the development and maintenance of on-property signage and respond to operational marketing needs.
  • Supervise graphic design efforts to ensure brand consistency.
• Advertising, partnerships, and sponsorships:
  • Develop and execute advertising strategies, including SEO, digital, traditional media, and out-of-home (OOH) advertising.
  • Maintain advertising flowcharts and oversee media planning.
  • Lead social media strategy and execution.
  • Develop and coordinate public relations efforts.
  • Oversee website content updates to align with marketing initiatives.
  • Manage on-site filming and photography for promotional use.
  • Lead partnership and sponsorship strategy, including contract negotiations.
• Budget and vendor management:
  • Track and manage the marketing budget, ensuring timely payments and financial accuracy in coordination with the finance team.
  • Manage purchasing orders and invoices.
• Assist in coordinating on-site events as needed.
• Other duties as assigned.

STANDARDS OF PERFORMANCE

• Uphold company policies, ethics, and objectives with integrity.
• Lead by example, fostering teamwork, motivation, and open communication.
• Take ownership of departmental performance, managing deadlines and adapting to business needs.
• Coach and develop team members to deliver exceptional service and guest engagement.
• Maintain strong public relations and professional relationships with colleagues and guests.
• Drive marketing innovation by proactively developing and executing new strategies.
• Work a Tuesday – Saturday schedule.

EDUCATION, TRAINING, AND EXPERIENCE

• Minimum five years of experience in the gaming industry, with at least two years in a managerial or supervisory marketing or player development role preferred.
• Proven ability to manage marketing processes, timelines, and deliverables effectively.
• Ability to obtain a valid Racing License.

Enjoy being part of a winning team, with competitive pay and great benefits to get you on the fast track!

Company Benefits Include:

• 401k (with up to 5% company match)
• Employee Stock Purchase Plan (15% discount)
• Health, Dental, & Vision Insurance
• Flexible Spending Account and Health Savings Account
• Complimentary Short and Long-Term Disability
• Complimentary Life Insurance
• Paid Time Off
• Tuition Reimbursement (up to $5,200 per year)
• A Variety of Team Member Discounts (Ford Affiliate Program, Verizon, AT&T, TicketsAtWork, Skechers, Sherwin Williams, Meal Discounts, Free Parking, and more!)
• Fun Team Member Events
• Company-Sponsored Volunteer Opportunities
• Team Member Recognition Program
• Free Uniforms and Discounted Dry-Cleaning Services
• Round-Table Lunches with General Manager
• Promotions, additional opportunities and the chance for further professional development are also available.

Applicants must be 21 or older. Derby City Gaming & Hotel/Downtown is an equal-opportunity employer.

#DCGD #DCGH

Qualifications

Managerial or Supervisory level experience in Marketing or PLayer Development

Experience

• Preferred

  3 years:

  Managerial or Supervisory level experience in Marketing or PLayer Development

• Preferred

  7 years:

  Experience in the Gaming Industry