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Database Marketing Representative

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Description

The Database Representative is responsible for overseeing and executing all elements of direct marketing campaigns. Utilizes guest

database to provide reports and recommendations to identified departments regarding all CRM

campaigns.

Primary Job Duties

  • Work with management to ensure successful execution of all CRM campaigns involving

    various deployment channels including, but not limited to, US Mail, e-mail, text and push

    messaging. Responsible for distribution of all CRM projects for events and promotional offers.

    Offer assistance in designing components of campaigns which includes development of

    coupon offers. Provide pre and post campaign analysis.

  • Update, monitor and track multiple databases used for all CRM campaigns. Verify the

    integrity of data and reports while correcting inconsistencies in the data and/or the systems.

  • Ensure successful updates and maintain data integrity within the master email database.
  • Help to identify new potential marketing campaigns including target audience identification,

    set-up, deployment, and post campaign analysis.

  • Recommend methods to increase return numbers and drive increased gaming revenue.
  • Interact with vendors to ensure compliance and quality of direct mailings.
  • Assist with guest conflict resolution (i.e. guests not receiving a particular direct mail coupon

    offer).

  • Cross-train on direct marketing campaigns to be able to successfully complete all elements of

    a direct marketing campaign.

  • Occasional tasks.

    Occasional Tasks:

  • Provide on-site assistance with promotional events.
  • Works with outside vendors to execute direct marketing projects.

    MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the

    expectation of this job:

  • Any combination of post-secondary education and/or related experience in marketing or

    database/analytics.

  • Proficiency in word-processing, spreadsheets, database, presentation and electronic mail software.

    Relational database experience preferred. SQL Server and MS Access a plus.

  • Ability to communicate with a diverse population.
  • Excellent time management and decision-making skills.
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    Mystic Lake Casino Hotel

    2400 Mystic Lake Casino Hotel

    Prior Lake, MN 55372

    Casino & Hotel
    Géré par Shakopee Mdewakanton Sioux Community

    Mystic Lake Casino Hotel

    IT'S YOUR TIME TO SHINE

    APPLY TODAY

    Mystic Lake Casino located in Prior Lake, MN. Mystic Lake offers a luxurious hotel, an indoor atrium pool and seven unique restaurants, including an award-winning buffet. Mystic Lake is conveniently located 25 minutes from downtown Minneapolis, Mall of America and the airport. The 125,000 square foot casino features 4,000 slots and 100 table games.

    In 2018, Mystic Lake opened Mystic Lake Center, a new event space and hotel tower. Offering state-of-the-art technology, this 70,000- square-foot venue hosts groups of all sizes for conferences, expos, weddings and other events. With 766 new and renovated modern hotel rooms, Mystic Lake is one of the largest hotels in the Twin Cities area.

    We believe our team members' talent, hard work, dedication and excellent guest service are the keys to the casino's success. 

    We reward our team members with a great benefits package that includes a competitive wage, shift differentials, 401(k), free uniforms (includes laundering), free beverages and discounted meals while working, discounted gas (8 cents off per gallon) at SDCS Convenience Store, and discounted Dakotah! Sport & Fitness health club membership.  In addition, full time team members are eligible for medical and dental insurance, 3 weeks paid time off your first year, discounted on-site daycare, on-site pharmacy, on-site quick clinic, and tuition reimbursement.

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