Location: Pala, CA

Reporting to the Director of Database Marketing, help leverage Pala’s competitive advantages represented by our customer database. Provides tactical support to the Director for other direct-response marketing programs. Helps design and develop objectives and strategies for direct-response marketing programs. Analyzes the market in order to plan, direct and execute promotions. Contributes to revenue growth through customer acquisition, retention and recovery programs.

Requirements are representative of minimum levels of knowledge, skills, and/or abilities.  To perform this job successfully, the incumbent will possess the abilities or aptitude to perform each duty proficiently.

• Bachelor’s degree in Marketing, Communications or equivalent experience required
• Two to five years’ experience in multi-channel direct-response marketing, telemarketing or related experience preferred
• Two to five years’ project management experience preferred
• Print production experience with an emphasis on off-set printing and with digital, variable printing experience preferred
• Computer experience in all Microsoft Office software. SQL and Microsoft Access experience is preferred
• In-depth understanding of marketing principles, customer segmentation, data privacy regulations, and industry trends
• Experience with email marketing tools, utilizing variable data and personalization preferred
• Excellent written, oral and presentation skills
• Excellent math, statistical and technical computer skills
• Strong analytical and strategic thinking skills and leadership abilities
• Perform job functions with attention to detail, speed and accuracy
• Prioritize and organize tasks
• Follow directions thoroughly
• Work independently with little to no supervision; be detailed and results-oriented; and have excellent time management skills
• Ability to maintain effective working relationships with staff and work diplomatically with all levels of management
• Good communication and negotiation skills with all levels of management as well as external vendor relationships
• The ability to understand and comply with all departmental and company rules and regulations, policies and procedures
• Maintains all customer information strictly confidential

Essential Job Functions:

• With Director, design, develop and manage (within designated budgets) direct-mail acquisition, retention and lead-generation programs to enhance revenue growth
• Acts as department’s property contact for new project generation
• Helps determine content for DM projects, manages creative development and solicits details and copy points from other parties and departments
• Assists in the estimating and actual cost reporting of DM campaign efforts. Recommends production alternatives that will improve cost effectiveness where appropriate
• Oversee all database marketing projects to ensure accuracy and integrity of offers, customer lists, and segment results
• Monitors direct-mails marketing programs; evaluate overall effectiveness and recommend modification as necessary
• Recommends program changes that will lead to improved sales/yields
• Coordinates and manages internal departments and external vendors in the creation and fulfillment of DM campaigns
• Develops and manages internal department production schedules and deadlines and ensures that DM projects are executed accurately and within established deadlines. Prepare and present regular departmental production/status meetings.
• Provides creative briefs, copy point information, art requirements, and deadlines to creative team for all DM campaigns
• Responsible for the proofing of all DM related artwork to ensure an accurate and consistent campaign direction
• Provides strategic and tactical support to the Director for other direct-response programs
• Creates, distributes, and communicates DM program information to appropriate internal departments and personnel, and elicit feedback
• Acts as key department contact in the absence of the Director
• Constantly running computer programs; following directions; reading; writing; using math; working at various tempos; making decisions; concentrating; remembering; attention to and observing details.
• Frequently sitting; standing; walking up to 1,000 ft.; using eye/hand coordination; handling; wrist motion.
• Must be able to speak and write fluently in the English language.
• Maintain a professional, well-groomed appearance, adhering to the Pala Casino appearance standards.
• Regular, predictable attendance required