Description

Come join our Marketing Team as our Senior Email Developer! In this role you will lead HTML development of new and existing individualized guest-facing emails, triggered workflows and automated campaigns. Enjoy on-site health benefits, 401k starting day one, and weekly pay. Whatever your career goals may be, let Mystic Lake Casino help get you there!

Job Overview: This position is responsible for leading individualized guest-facing emails, triggered workflows and automated campaigns.

Elevate & Thrive: Key Responsibilities:

• Lead HTML development of new and existing individualized guest-facing emails, triggered workflows and automated campaigns.
• Independently implement a variety of scripting solutions and execute exceptional project management.
• Collaborate with stakeholders across the business to execute and scale email campaigns. Clearly articulate and partner to develop and review requirements across the business.
• Execute while strategically creating processes as well as suggesting data-driven optimizations to support our rapidly growing brand.
• Define email and web development standards and contribute to SOPs, guidelines, and best practice documentation.
• Test code in multiple browsers and device variations for errors and compliance.
• Adhere to CAN-SPAM and other required standards for email marketing.
• Contribute to A/B and multivariate testing to improve email performance.
• Ensure Lifecycle, Content, UX/UI and Marketing Automation work together to create journeys and enhanced guest experience.
• Dive into issues and incidents as they occur and perform ad hoc analyses to solve or escalate complex problems.
• Provide development support for website experiences.
• Remain current on latest email and web development industry trends and provide recommendations for application and execution within the organization

Job Requirements:

• Bachelor’s degree in marketing, communications, business, IT or a related field and 4+ years of experience working in email and web development, with high-volume web/email experience.
• Mastery of HTML/CSS.
• Working knowledge with email marketing tools and analytics platforms. Demonstrated ability to analyze and understand data.
• Experience with enterprise ESP platform required; Experience with Adobe Experience Cloud preferred – Journey Optimizer, Experience Platform, and Journey Analytics.
• Ability to understand and execute creative HTML solutions for ambiguous problems.
• Strong understanding of API development and integration possibilities in the consumer marketing space.
• Experience with major CMS platforms, such Adobe Experience Manager.
• Experience slicing, optimizing, and exporting graphics.
• Able to manage time and juggle competing priorities to execute high-quality deliverables.
• Experience working closely and development relationships with Creative, UX, and IT partners and stakeholders.
• Excellent written and verbal communication skills.

Outstanding Benefits & Awesome Perks: Enjoy competitive weekly pay, outstanding benefits, and advancement opportunities at the SMSC Gaming Enterprise. Eligible Team Members are offered a comprehensive benefits package include medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more. Plus, take advantage of perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms and free uniform cleaning, and tuition reimbursement.

Who We Are: We're not just in the business of entertainment; we're in the business of crafting unforgettable experiences. We believe in the power of possibility, to unite and uplift, rallying around every triumph, big and small. At Mystic Lake and Little Six, every moment is a chance to be the experience.

Different backgrounds, different strengths, and different passions, we value the diversity that everyone brings to the table. Our values are a direct reflection of the diverse communities that we proudly serve, represent, and invest in. We invite you to the place to learn, grow, thrive and lead. Let's create moments that matter, celebrate diversity, and build a brighter future for all.

Be the Experience. Be Bold. Be Mystic.