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Vice President of Marketing

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Summary

Vice President of Marketing

Summary Description

Reporting to the COO, WarHorse Gaming LLC., the Vice President of Marketing is responsible for driving the overall execution of all marketing operation efforts. Leads strategic marketing matters with a current emphasis on brand strategy, brand management, public relations, strategic community partnerships, and strategic communications. Further, oversees exsecution of all customer development programs, promotions, and revenue building through integration of all marketing initiatives coupled with specific customer outreach. Drives innovation and loyalty through positive brand association and communications as well as overseeing other reputation enhancing functions for all WarHorse Gaming, LLC., properties. Partners with advertising agency of record to develop and implement marketing efforts, and multimedia execution including campaigns and programs that are in alignment with WHG standards and strategic direction.

Essential Job Functions/Duties
  • Practices, supports, and maintains the Mission, Vision and Values of HoChunk, Inc.
  • Provides strategic insight, direction, and oversight to ensure a successful execution of strategic plans. Develops and aligns marketing plans to ensure consistency with the strategic vision of WarHorse Gaming, LLC. across all properties. Partners with advertising agency of record and vendors to ensure successful execution of plans.
  • Responsible for managing all management executives responsible for property marketing programs, promotions, direct mail efforts, advertising, and player rating analysis. Directs strategies and tactics to increase awareness, visibility, and brand recognition. Leads and aligns all direct reports to ensure a consistent message is delivered.
  • Develops and directs brand and marketing strategies to ensure alignment with executed marketing activities.
  • Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations.
  • Conducts competitive market analysis, maintains an awareness of market share, and partners with other departments and Ho-Chunk, Inc. subsidiaries to promote products and services to attract and retain guests.
  • Devises and implements short-and long-term departmental goals, objectives, policies, and operating procedures; monitors and evaluates operational effectiveness; implements changes required for improvement. Identifies key drivers of success.
  • Establishes, monitors, and reviews departmental budgets on a regular basis.
  • Maintains positive relationship with Horsemen Benevolent and Protective Association (HBPA) leadership and employees; oversees devising of marketing initiatives/cost sharing as to any and all related programs.
  • Ensures the department is meeting or exceeding established financial and performance goals and recommends changes to enhance profitability.
  • Regularly reviews activity reports and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions.
  • Maintains a professional profile at VIP and other events with constant presence and interaction with guests.
  • Promotes positive, fair, and ethical relations with all team members, contractors, and in all interactions.
  • May be asked to represent WarHorse Gamming, LLC. and/or Ho-Chunk, Inc. at events or promotions, entertainment and Company sponsored events both on and off property.
  • Promotes positive public and team member relations.
  • Ensures compliance with all department and company rules, regulations, policies, procedures, internal controls and government rules and regulations.
  • Effectively manages internal and external guest relations, which may require levels of patience, tact, and diplomacy.
  • Oversees staff to include hiring, training, discipline, scheduling, and completion of performance evaluations and provides communication to staff to ensure successful management of all hospitality efforts.
  • Ensures department delivers and maintains a maximum level of property-wide guest service and satisfaction.
  • Attends periodic all-property meetings and training sessions.
  • Maintains relevant knowledge of industry through continuing education and training.
  • Facilitates communication throughout the property by organizing and presiding over regularly scheduled meetings with team members within the department and with other departments as appropriate to ensure property wide communication.
  • Maintains awareness of all new developments within the department and makes recommendations designed to maximize department and company success.
  • Ensures effective recruitment, hiring, training, recognition, coaching and counseling and other personnel related matters are being handled appropriately.
  • Performs other duties as assigned.
    Job Specifications
  • Bachelor’s Degree in Business Administration, Marketing, or related field; or equivalent work experience preferred.
  • Ten (10) years of senior level marketing experience, with five (5) years’ experience leading casino marketing operations.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Proficient with Microsoft Office Suite and related software; and Casino Database and Customer Management software and systems.
  • Demonstrated ability to manage and prioritize multiple priorities while maintaining a high level of energy and output.
  • Demonstrates strong organizational and leadership skills
  • Demonstrates commitment to guest service excellence and ethical conduct.
  • Working knowledge of company internal controls and Policies and Procedures.
    Core Competencies
  • Business Acumen
  • Strategic Agility
  • Managing Vision, Purpose, and Culture
  • Organizational Agility
  • Financial Management
  • Influencing and Relationship Management
  • Executive Presence
  • Goal Achievement
    Travel Requirements

    Travel is expected up to 50% of the time for this position. This role is expected to travel between our main office locations and our Casino locations within the state of Nebraska. Travel is expected on a weekly basis for one or more days. Expected travel is during normal business hours and may or may not require an overnight stay

    Certification Requirements

    Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? Yes

    Gaming License Required? Ability to secure and maintain NE Gaming License required.

    Other Certifications? Driver’s License

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

    Ho-Chunk, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. However, preference may be extended to persons of Indian descent in accordance with applicable laws.

    Physical Requirements Assessment

    Rating Scale

    0 – Not Applicable to This Position

    1 – Normal: Conditions Similar to Everyday Life

    2 – Above Average: Beyond Normal Levels

    3 – Extreme: Extraordinary Levels

    Critical Job Elements: For the questions that follow, use the rating scale above to describe the job.

    Work Environment

    1 Accessibility of all worksites required for the position

    1 Exposure to weather and temperature extremes

    1 Exposure to darkness

    1 Exposure to cramped spaces

    1 Exposure to loud noises

    1 Exposure to chemicals and fumes

    1 Exposure to dust

    1 Exposure to heights

    1 Exposure to work safety hazards

    1 Exposure to secondhand smoke

    2 Amount of overtime/extended work hours required

    Physical Effort

    2 Physical mobility: movement from place to place on the job, considering distance and speed

    2 Physical agility: ability to maneuver body while in place

    1 Ability to lift up to 20 lbs.

    1 Physical strength to manage routine office materials and tools

    1 Dexterity of hands and fingers

    1 Dexterity of feet

    1 Physical balance: ability to maintain balance and physical control

    1 Coordination: including eye/hand, hand/foot, etc.

    1 Endurance: prolonged physical activity with limited opportunity to rest

    Mental Effort

    2 Concentration/intensity: prolonged mental effort with limited opportunity for breaks

    2 Memory, considering the amount and type of information

    2 Complexity of decision making

    2 Time pressure of decision making

    2 Analytical thinking

    2 Conceptual thinking

    1 Ability to compute math calculations

    Communication

    1 Fluency in English

    0 Fluency in another language

    3 Verbal communication

    3 Written communication

    1 Non-verbal communication

    Sensory Abilities

    2 Ability to see

    2 Ability to distinguish colors

    1 Ability to hear

    0 Ability to smell

    0 Ability to taste

    0 Sense of touch

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    WarHorse Gaming Lincoln

    7055 S 1st Street

    Lincoln, NE 68512

    Gaming Company

    WarHorse Gaming Lincoln

    WarHorse Gaming is a division of Ho-Chunk, Inc., the award-winning economic development corporation of the Winnebago Tribe of Nebraska. WarHorse Gaming operates the WarHorse Casino in Lincoln (now open) as well as the WarHorse Casino, in Omaha. Both are in partnership with the Nebraska Horsemen’s Benevolent and Protective Association (HBPA). WarHorse Gaming will also operate WarHorse Casino in South Sioux City (opening TBD).

    Phase one in Lincoln opened September 24th, 2022, featuring over 9,000 square feet including 425 slot machines along with simulcast and live horse racing. 

    WarHorse Gaming Lincoln’s next phase of construction will begin shortly after the Omaha facility’s construction starts. The expansion will double the size of the current facility and add an additional 500 parking stalls at the casino and racetrack. The expanded facility will feature 870 slot machines, six to ten table games, and an expanded dining area for customers. The Lincoln facility’s second phase is planned to take about one year to complete. Subsequent construction phases will see the buildout of the full gaming floor, parking garage, event center, and 220 room hotel.

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