Description

Come join our premier casino resort and entertainment destination as our Database Program Manager! The ideal fit for this role is someone who can manage numerous projects, has excellent organization and communication skills. If you love data and diving into the details of things - we are looking for you! Enjoy weekly pay, on-site clinics, and health benefits. Whatever your career goals may be, let Mystic Lake Casino help get you there!

Job Overview: The Database Program Manager is responsible for segmentation, analysis, and making recommendations to enhance the database marketing strategy for the SMSC Gaming Enterprise. Utilizing analysis to identify new trends and make suggested changes to the reinvestment of our Club M guests, this strategic thinker will help drive incremental revenue from marketing initiatives, including, but not limited to areas such as promotions, VIP events, entertainment, and events.

Outstanding Benefits & Perks: Mystic Lake Casino Hotel® and Little Six Casino® are owned and operated by the Shakopee Mdewakanton Sioux Community (SMSC). The SMSC understands that our greatest resource is our employees, who deserve thoughtful and best-in-class benefits. We are proud to offer competitive and robust benefits including health and dental insurance plans with HSA and FSA options, on-campus health and vision clinics, generous paid time off, retirement plans with 6 percent dollar-for-dollar matching, maternity, and bonding parental leave options, short- and long-term disability, life insurance, and more. In addition to benefits for employees and their dependents, there are several employee perks and discounts, as well as wellness opportunities, to participate in during your career with the SMSC.

Who We Are: We're not just in the business of entertainment; we're in the business of crafting unforgettable experiences. We believe in the power of possibility, to unite and uplift, rallying around every triumph, big and small. At Mystic Lake and Little Six, every moment is a chance to be the experience.

Different backgrounds, different strengths, and different passions, we value the diversity that everyone brings to the table. Our values are a direct reflection of the diverse communities that we proudly serve, represent, and invest in. We invite you to the place to learn, grow, thrive and lead. Let's create moments that matter, celebrate diversity, and build a brighter future for all.

Job Requirements:

Reflects MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the expectation of this job:

• Bachelor’s degree in one of the following areas: Marketing, Finance, Engineering, Statistics, Mathematics, Business, or Accounting.
• Three or more years of experience in Database Marketing, working on direct mail campaigns in a CRM platform.
• One or more years of Digital Marketing experience, working with a marketing automation platform such as Adobe or Salesforce.
• Strong knowledge of database/direct mail program design, production, and fulfillment.
• Strong analytical skills required, including, but not limited to, financial modeling, operations reviews, statistical analysis, forecasting, marketing studies, optimization analytics, etc.
• Preferred experience in the casino industry.
• Preferred experience with Business Intelligence tools.
• Experience in utilizing advanced marketing and analytical software such as VizExplorer, Adobe, Tableau, etc.
• Must be able to manage numerous projects simultaneously at various stages of development.
• Excellent verbal and written communication skills.
• Expert-level experience with SQL and Excel.
• Excellent organizational skills.