recommendations on audience segmentation and personalization for Mystic Lake, Little Six,

and Mystic Slots database marketing campaigns.

as Life Time Value, to drive new member acquisition and increase retention of known guests.

marketing programs/processes and makes recommendations for improvement for their

timeliness, accuracy, and effectiveness.

guidelines for direct marketing campaigns.

integration efforts with our database platforms, including audience targeting, list generation,

personalization, reinvestment strategies, and campaign reporting.

campaign results and tests, gleaning insights and suggesting modifications to current

programs.

campaigns, auto-responses, and nurture programs.

data used across various reporting platforms.

maintaining the platform. Works with IT and the vendor to troubleshoot all application issues

and/or deficiencies. Makes suggestions for enhancements and improvements to database

platforms.

qualitative data to provide data driven marketing recommendations.

managers by determining KPIs used to identify areas of opportunity for generating

incremental revenue, while automating the production whenever possible.

Works with data models, identifies and utilizes reporting tools, and aids in the development

of solutions and decisions on managing and evolving the database, player development, and

promotional areas.

depict best practice recommendations for implementation. Prepares for and participates in

monthly marketing reviews with leadership team.

Occasional Tasks:

Mathematics, Business, or Accounting.

platform.

such as Marketo or Adobe.

statistical analysis, forecasting, marketing studies, optimization analytics, etc.

Tableau, etc.