Description

Come join our premier casino resort and entertainment destination as a Digital Marketing Manager! In this opportunity you will focus on all needs of our digital marketing, web, mobile and social casino strategy. Enjoy weekly pay, 401k match starting day one, and health benefits! Whatever your goals may be, let Mystic Lake Casino help get you there!

Job Overview: This role is focused on managing the digital marketing, web, mobile and social casino strategy for the SMSC Gaming Enterprise, with an emphasis on building best-in-class digital marketing programs that drive business results. As the leader of the digital marketing team, this role will require expertise in Adobe Experience Manager, Adobe Target, Adobe Analytics and a working knowledge of other Adobe platforms like Workfront and Adobe Journey Optimizer. This position is responsible for helping to architect the evolution of the enterprise’s digital marketing capabilities while providing mentorship and leadership to the digital strategy and web development teams. This leader will be focused on business objectives related to gaming, hotel, entertainment, food and beverage, loyalty, and talent acquisition.

Empower Your Future: The Work You’ll Lead:

• Develops, maintains and manages the execution of the digital marketing strategy for Mystic Lake Casino Hotel and Little Six Casino, including site architecture, measurement and analytics, SEO, push and SMS.
• Manages social gaming platform with an emphasis on mobile marketing campaigns to drive user acquisition, retention and monetization for Mystic Lake’s social casino.
• Develops, delivers and tracks performance goals and digital KPI's.
• Develops, maintains and manages the execution of marketing attribution and measurements strategies using data analytics and modeling to idenitfy and address opportunities to improve performance.
• Manages the full lifecycle (strategy, design, engineering, acquisition, testing, reporting) of ecommerce and digital product platforms (ie., websites, mobile applications).
• Spearheads creative development and program execution with internal marketing team, partners and agency vendors.
• Apply market research and development methods to account for emerging trends and technologies in the digital media, web and mobile space.
• Oversee online competitor presence/perceptions, plus overall brand sentiment on web and digital properties.
• Helps define the marketing technology stack to increase automation and personalization capabilities that enhance communication efforts across customer journeys.
• A lead liaison between marketing, IT and agency partners when investigating and implementing new technologies and solutions that help drive efficiency, revenue and customer engagement.
• Manages all e-commerce and digital product platforms for both properties such as websites and mobile applications, including strategy, design, engineering, acquisition, testing and reporting.
• Collaborates with internal marketing teams to optimize and execute strategies developed in context of channel best practices based on KPIs.

Job Requirements:

• Bachelor’s degree in business, marketing or related field.
• 6+ years of experience in marketing and 3+ years experience with direct people leadership.
• 3+ years experience working with Adobe Experience Manager, Adobe Analytics and Adobe Target strongly preferred.
• Proven success with managing a digital portfolio of website application properties, developing and implementing digital marketing strategies that drive measurable results and leading digital marketing, web development and marketing automation programs.
• Strong familiarity with digital marketing best practices.
• Mastery of digital marketing methodology including experience with digital media, data-driven analysis, data/analytics dashboards and tools.
• Experience with automated communication journeys leveraging email, landing pages, SMS, retargeting, push notifications and more within a marketing automation tool and web content management system. Experience with Adobe CDP/AEP strongly preferred.
• Demonstrated experience leading a digital marketing team in a corporate or agency environment using an enterprise-level content management system for the purpose of marketing and/or e-commerce.
• Experience with Adobe Workfront strongly preferred.
• Proven ability to analyze data, identify trends and present key findings (quantitative and analytic skills) and then apply to future programs.
• Outstanding interpersonal skills, including a proven ability to work across different audiences, personalities and experience levels.
• Creative, responsible, high-energy, eager to work with other departments to support their marketing needs.
• Excellent organization and project management skills.

Outstanding Benefits & Awesome Perks: Enjoy competitive weekly pay, outstanding benefits, and advancement opportunities at the SMSC Gaming Enterprise. Eligible Team Members are offered a comprehensive benefits package include medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more. Plus, take advantage of perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms and free uniform cleaning, and tuition reimbursement.

Who We Are: We're not just in the business of entertainment; we're in the business of crafting unforgettable experiences. We believe in the power of possibility, to unite and uplift, rallying around every triumph, big and small. At Mystic Lake and Little Six, every moment is a chance to be the experience.

Different backgrounds, different strengths, and different passions, we value the diversity that everyone brings to the table. Our values are a direct reflection of the diverse communities that we proudly serve, represent, and invest in. We invite you to the place to learn, grow, thrive and lead. Let's create moments that matter, celebrate diversity, and build a brighter future for all.

Be the Experience. Be Bold. Be Mystic.