Under the direction of the Supervisor, Mobile & E-Commerce, the Digital Marketing Specialist is responsible for creating, executing, and optimizing data driven marketing campaigns across various platforms. This includes leveraging First Party data to create paid digital and traditional campaigns to drive guest loyalty and generate new acquisitions for Yaamava’ Resort & Casino and other properties. This position is a key part of the Mobile & E-Commerce team that will work collaboratively and independently to ensure First Party marketing initiatives are executed strategically, efficiently, and timely, while producing positive revenue.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Creates and executes integrated First Party digital (Paid Social, Programmatic, Search Ads, CTV, Display, etc) and traditional (Direct Mail, Billboard, etc) marketing campaigns and promotions to increase guest loyalty, revenue, and acquisition.2. Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes generating offers and promotions, gathering creative assets, target lists, and campaign approvals, while ensuring timely execution.3. Strategically determines budgeting breakdown and allocation to ensure positive ROI.4. Uses SAS and third-party reporting tools to analyze post-campaign results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards.5. Maintains marketing campaign calendars to ensure leadership is aligned and deadlines are met.6. Actively stays up to date with current marketing trends and research.7. Performs other duties as assigned to support the efficient operation of the department.

EDUCATIONAL, EXPERIENCE AND QUALIFICATIONS

•    Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.•    Minimum of two (2) year experience in communication and marketing channels including e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.•    Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above. 

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

•    Previous experience within the following areas strongly preferred:

• Paid Social - Facebook Ads, Google Ads, or Direct Buys
• Programmatic – CTV, Display, Video, or Audio Ads
• Analytics – Google Analysts, Firebase, GTM, Facebook, or Power BI
• Content Creation – Social, Display, Video, or Audio 
• E-Commerce Platforms - Shopify, WooCommerce, BigCommerce, or Adobe Commerce
• Search Engine – SEO, SEM, or App Store Optimization 

•    Must be able to work collaboratively and independently.•    Must have demonstrable oral and written communication skills.•    Must be assertive, detail oriented and have strong organizational skills.•    Must possess a curiosity and a willingness to take calculated risks with potential for a positive return on investment (ROI).•    Must be able to translate business goals and outcomes and create actionable, measurable plans.•    Must have a strong passion for innovation, best-in-class standards, and continual learning and development.

REQUIRED LICENSES, CERTIFICATIONS AND REGISTRATIONS

•    At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

• ☒ No Driving Responsibilities: Role does not require a driver’s license or insurance.

Reasonable accommodations will be made in compliance with applicable law. 

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!